[DOWNLOAD] "Public Relations Research" by Ansgar Zerfaß, A. A. van Ruler & Krishnamurthy Sriramesh # Book PDF Kindle ePub Free
eBook details
- Title: Public Relations Research
- Author : Ansgar Zerfaß, A. A. van Ruler & Krishnamurthy Sriramesh
- Release Date : January 08, 2008
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 3151 KB
Description
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
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