(DOWNLOAD) "Public Relations Metrics" by Betteke van Ruler, Ana Tkalac Vercic & Dejan Vercic " eBook PDF Kindle ePub Free
eBook details
- Title: Public Relations Metrics
- Author : Betteke van Ruler, Ana Tkalac Vercic & Dejan Vercic
- Release Date : January 11, 2009
- Genre: Marketing & Sales,Books,Business & Personal Finance,Professional & Technical,Education,Language Arts & Disciplines,Nonfiction,Social Science,
- Pages : * pages
- Size : 2346 KB
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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